Category: Blog posts

Why do so many marketers focus on visual content in social media campaigns and why should you follow in their lead? Here are the most crucial reasons why!

5 Reasons Why Your Social Media Campaign Should Focus on Visual Content

17/10/2017
by Ines Pljakic
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Visual content is increasingly becoming the most important type of content when it comes to social media marketing. Given the fact that selfies and viral videos are literally everywhere these days, using visual content when promoting your business on social media is not merely an option anymore, but an absolute necessity.

According to the Social Media Marketing Industry report by Social Media Examiner, 74% of social media marketers use visual assets in their social media campaigns. Therefore, if you want to keep up the pace and play with the big guns, you need to start using visuals to your advantage. That way, you will grab the attention of a much larger audience and effectively engage them in your brand.

But, why do so many marketers focus on visual content in the first place and why should you follow in their lead? Here are the most crucial reasons why, so read on.

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Different Mindsets for Building Content

Different Mindsets for Building Content

09/10/2017
by Avery Phillips
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Every business needs high-quality content; there’s no doubt about it. However, there needs to be a purpose behind the content you create and display. It will be plainly obvious to everyone who sees whether you have a strategy behind your content making or not.

What will not be obvious, though, is what you’re trying to say with your content. No matter what stage your business is in, there are content optimization goals that are always beneficial and necessary to further success. Depending on which area you want to focus on first, you will need a different mindset for your content to tell the right story.

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Introduction to SEO Image Optimization: How to Make Your Images Searchable

Introduction to SEO Image Optimization: How to Make Your Images Searchable

02/09/2017
by Avery Phillips
comments 2

It seems like marketing for a small business is never over. First you need to have a “web presence”, which means you need to have a website and social media profiles and working emails for everyone on your team. Then, having a website isn’t enough, it has to be a website that is aesthetically pleasing and people can find what they’re looking for. The current mantra for business websites is “more images!” —  people are more likely to glean information from clear, crisp images (sometimes with a few words on them) than from walls of text.

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In this guide, you’ll learn how to use photography and stock images strategically to greatly enhance the look and feel of your infographics.

How to Enhance Your Infographics With Images

01/06/2017
by Nadya Khoja
comments 3

You’ve found yourself in an interesting position. Your boss has just told you that he wants you to make an infographic since he’s heard they’re “all the rage” right now.

So you hit the web and start researching your options. You finally land on the perfect infographic maker for your needs and spend the next couple hours whipping something spectacular together. But when you finally show the finished product to your boss, he’s underwhelmed and tells you it needs some work.

Now what?

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Follow these tips on how to strategically use the Instagram travel hashtags and get your photos out to a wider audience.

7 Advanced Tips on Using Instagram Travel Hashtags

06/04/2017
by Marina Barayeva
comments 22

Have you noticed, that even if you post a stunning picture on Instagram from the trip or even an amazing travel, it gets just some engagement? It took you so much time and effort to take that beautiful shot, and almost nobody sees it. After you post a photo, only your followers see it on the feed. No matter how good your picture is, it’s not enough for being discovered by others. There are a lot more people who can see it besides of your friends.

There are many options to grow your Instagram account. One of the great ways to be found is to use the Instagram travel hashtags. If you are not familiar with the social media, on Instagram hashtags are the keywords, relative to the picture, which use the pound sign (#) in front. Every word with the # sign in your photo description becomes a link. If you click on it, you see other posts with the same hashtag on all Instagram accounts. For example, check the hashtag #travelphotography.

This way you may notice people with the similar interests, and that’s how they find you too. There are always discussions how the hashtags affect the engagement with the photos. On Instagram, you may use maximum 30 hashtags per post. Compare to other social media networks, where it’s better to use 1-3 hashtags, on Instagram, your pictures will get more interactions (likes, comments) with many hashtags.

Below are the tips on how to strategically use the Instagram travel hashtags.

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6 Common Mistakes Even The Most Experienced Bloggers Keep Doing

6 Common Mistakes Even The Most Experienced Bloggers Keep Doing

21/03/2017
by Barn Images
comments 12

Blogging can be a fascinating internet experience that offers subscribers unlimited access to random educational, economic, health, political and entertaining information. By feeding users with consistent and quality information with enriching contents, that meet their timely needs, a blogger generates a lot of traffic which is the most important of all goals of a professional blogger.

As beautiful as blogging experience may seem, bloggers, the professionals, and experts inclusive have the tendency to unconsciously drive users out of their blog site. Most of the common mistakes bloggers make fall under the category of “construction” or “conceptual” presentations of blog posts. If you’re a starter, you’re likely to be guilty of the two, while experts may fall within the conceptual category.

This post will give you an insight and a shift to becoming a more successful blogger.

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5 content writing tips for non-writers

5 Content Writing Tips for Non-Writers

12/03/2017
by Niraj Ranjan Rout
comments 3

Are you putting off your content creation work because you dread writing? An understandable problem. Having a blog maybe a strategically good idea for your business, but that will not automatically make you love writing.

Fortunately, writing, especially for blog posts, is not as hard as one might think. You can have average writing skills and still pull it off if your content is valuable and well-targeted.

Here are some content writing tips that make a non-writer’s life easy!

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How to Maintain Focus, and Increase Productivity: Tips & Tools for Boosting Your Performance

How to Maintain Focus, and Increase Productivity: Tips & Tools for Boosting Your Performance

31/01/2017
by Barn Images
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A motivational speaker once told me “We often overestimate what we can achieve in a day, and underestimate what we can achieve in a year.” This is very true. But what if we do have genuinely under-productive days?

Do you ever get home and think “I should have achieved more today?” If so, you’re not alone. We all have days where we step off the gas a little. For some, commonplace. Indeed, for some people, remaining focused can be a constant challenge.

So how, then, do we train ourselves to remain focused, and get things done? Some of the following may seem obvious, but often it’s the little tricks we can employ that make all the difference!

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31 Money-Saving Websites With Free Goods Every Designer and Blogger Should Know

31 Money-Saving Design Freebies Websites You Should Know

09/12/2016
by Barn Images
comments 5

Whether you have a blog, work as a designer of websites or apps, create graphic materials, or just occasionally do anything digital – using design freebies is a clever shortcut that can speed up your workflow and save you a lot of money. Running a resource of thousands of high-quality free photos, we know a lot about this.

While many amazing creators and communities share high-quality design freebies such as mockups, fonts, icons, and textures, finding the right resources can be arduous and time-consuming. So, here’s our curated list of the best websites for design freebies that save you time and money. Enjoy! And let us know in the comments if we’ve missed some great resource.

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Christmas approaching! It’s just about the right time when you can start incorporating holiday images into your projects. Here are 10 free holiday photos!

Christmas Approaching: 10 Free Holiday Photos

13/11/2016
by Roman Drits
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The holidays are around the corner! It’s just about that time when you can begin incorporating holiday images into your projects. We know it can be tricky to find the perfect image, so here are ten free photos that will help your audience get into the holiday spirit.

All the photos are released under our free for commercial use license – that means you can use these images for free, even for commercial purposes, without asking permission. Have fun!

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The search for images to use on social media can be a difficult one. There are so many things that you have to think about! Does it fit my topic? Is it a great image? Can I legally use it? Should I credit the source? But it doesn’t really need to be that difficult. In this post, you’ll find an easy, step-by-step guide to choosing the perfect social media images that will grab attention and sell your brand, all completely legal

Choosing The Right Images For Social Media Posts

06/10/2016
by Kathryn Marr
comments 3

The search for images to use on social media can be a difficult one. There are so many things that you have to think about! Does it fit my topic? Is it a great image? Can I legally use it? Should I credit the source?

But it doesn’t really need to be that difficult. In this post, you’ll find an easy, step-by-step guide to choosing the perfect social media images that will grab attention and sell your brand, all completely legally.

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