There’s no denying we’re living in a visual culture. We all love seeing photos and videos, particularly if they are informative, interesting, and relatable. But with so hundreds of thousands of visual content being shared every single day, we all crave to make ours stand out and be memorable. When you’re building your brand on different social media platforms and on the web, it’s necessary to be consistent with the visuals you’re creating.
Have you thought about organizing a creative photo shoot? Or maybe you already had it and planned the next one? Looking through the magazines or seeing images online there is always something that catches the attention, and you imagine how you could do a similar photo shoot by yourself.
Creative photo shoots are great for building your portfolio and will be the part of your personal brand to show the clients what you can do.
Let’s create one right now. I’ll show the process how you can organize it on one of my previous shoots.
Online marketers spend the time to beautify and improve their website to meet their company’s end goal. That is to deliver more leads for future potential conversions. Conversion is one of the most critical aspects of a business. It deals with marketing that results in actual sales. However, despite its significance, not all businesses know their company’s conversion rate.
Whether you’re a blogger, business owner, or an artist, you cannot underestimate the importance of visual content. Pictures and videos communicate messages to your audience and help determine your brand aesthetic. A captivating piece of visual content can turn heads, strike up conversations, and form deeper connections. But, an ineffective one will be ignored and passed over.
So what separates stellar visuals from mediocre ones?
It’s no secret that creating fantastic content requires talent and creativity, but there are some insider secrets to keep in mind when it comes to crafting visual content that draws people in.
Visual content is increasingly becoming the most important type of content when it comes to social media marketing. Given the fact that selfies and viral videos are literally everywhere these days, using visual content when promoting your business on social media is not merely an option anymore, but an absolute necessity.
According to the Social Media Marketing Industry report by Social Media Examiner, 74% of social media marketers use visual assets in their social media campaigns. Therefore, if you want to keep up the pace and play with the big guns, you need to start using visuals to your advantage. That way, you will grab the attention of a much larger audience and effectively engage them in your brand.
But, why do so many marketers focus on visual content in the first place and why should you follow in their lead? Here are the most crucial reasons why, so read on.
Every business needs high-quality content; there’s no doubt about it. However, there needs to be a purpose behind the content you create and display. It will be plainly obvious to everyone who sees whether you have a strategy behind your content making or not.
What will not be obvious, though, is what you’re trying to say with your content. No matter what stage your business is in, there are content optimization goals that are always beneficial and necessary to further success. Depending on which area you want to focus on first, you will need a different mindset for your content to tell the right story.
You have your blog up and running and your traffic is growing, but you still have a high bounce rate. You know the key to long-term growth is not just in building social media followings, but also in growing your email list.
So, what can you do to encourage your audience to make the leap from readers to subscribers?
It seems like marketing for a small business is never over. First you need to have a “web presence”, which means you need to have a website and social media profiles and working emails for everyone on your team. Then, having a website isn’t enough, it has to be a website that is aesthetically pleasing and people can find what they’re looking for. The current mantra for business websites is “more images!” — people are more likely to glean information from clear, crisp images (sometimes with a few words on them) than from walls of text.
You’ve found yourself in an interesting position. Your boss has just told you that he wants you to make an infographic since he’s heard they’re “all the rage” right now.
So you hit the web and start researching your options. You finally land on the perfect infographic maker for your needs and spend the next couple hours whipping something spectacular together. But when you finally show the finished product to your boss, he’s underwhelmed and tells you it needs some work.
Have you noticed, that even if you post a stunning picture on Instagram from the trip or even an amazing travel, it gets just some engagement? It took you so much time and effort to take that beautiful shot, and almost nobody sees it. After you post a photo, only your followers see it on the feed. No matter how good your picture is, it’s not enough for being discovered by others. There are a lot more people who can see it besides of your friends.
There are many options to grow your Instagram account. One of the great ways to be found is to use the Instagram travel hashtags. If you are not familiar with the social media, on Instagram hashtags are the keywords, relative to the picture, which use the pound sign (#) in front. Every word with the # sign in your photo description becomes a link. If you click on it, you see other posts with the same hashtag on all Instagram accounts. For example, check the hashtag #travelphotography.
This way you may notice people with the similar interests, and that’s how they find you too. There are always discussions how the hashtags affect the engagement with the photos. On Instagram, you may use maximum 30 hashtags per post. Compare to other social media networks, where it’s better to use 1-3 hashtags, on Instagram, your pictures will get more interactions (likes, comments) with many hashtags.
Below are the tips on how to strategically use the Instagram travel hashtags.
Blogging can be a fascinating internet experience that offers subscribers unlimited access to random educational, economic, health, political and entertaining information. By feeding users with consistent and quality information with enriching contents, that meet their timely needs, a blogger generates a lot of traffic which is the most important of all goals of a professional blogger.
As beautiful as blogging experience may seem, bloggers, the professionals, and experts inclusive have the tendency to unconsciously drive users out of their blog site. Most of the common mistakes bloggers make fall under the category of “construction” or “conceptual” presentations of blog posts. If you’re a starter, you’re likely to be guilty of the two, while experts may fall within the conceptual category.
This post will give you an insight and a shift to becoming a more successful blogger.
Are you putting off your content creation work because you dread writing? An understandable problem. Having a blog maybe a strategically good idea for your business, but that will not automatically make you love writing.
Fortunately, writing, especially for blog posts, is not as hard as one might think. You can have average writing skills and still pull it off if your content is valuable and well-targeted.
Here are some content writing tips that make a non-writer’s life easy!
A motivational speaker once told me “We often overestimate what we can achieve in a day, and underestimate what we can achieve in a year.” This is very true. But what if we do have genuinely under-productive days?
Do you ever get home and think “I should have achieved more today?” If so, you’re not alone. We all have days where we step off the gas a little. For some, commonplace. Indeed, for some people, remaining focused can be a constant challenge.
So how, then, do we train ourselves to remain focused, and get things done? Some of the following may seem obvious, but often it’s the little tricks we can employ that make all the difference!
The search for images to use on social media can be a difficult one. There are so many things that you have to think about! Does it fit my topic? Is it a great image? Can I legally use it? Should I credit the source?
But it doesn’t really need to be that difficult. In this post, you’ll find an easy, step-by-step guide to choosing the perfect social media images that will grab attention and sell your brand, all completely legally.
From Pinterest to Snapchat, millions of photos are being uploaded and shared on social media. Brands are putting more efforts in creating visually attractive posts as they are proven to have a higher engagement rate. So is the rise of visual content overshadowing the importance of the written word?
Starting a blog can fuel a lot of emotions. There is the general excitement of starting a new project, the fear of will it be successful, the overwhelm of a lengthy to-do list, and the determination to grow your audience… just to name a few. A common thought when you start blogging, is “okay, where are my readers?” You spend hours crafting a post, taking pictures, researching topics, etc. but how do you ensure that your blog posts actually get read, and perhaps more importantly, get shared?
Almost since the very beginning of Barn Images, building our email list has played a huge role in our strategy. That’s right, almost from the beginning. We launched the website on a free WordPress theme with nothing but a bunch of photos we decided to give away for free. In fact, there was no strategy at all, no big plans, and definitely no subscription form. We didn’t feel the need to focus on email marketing and collecting emails because we weren’t selling anything. Looking back now, I can confidently call this a big mistake.
If you are still manually tracking mentions and tweets, spending hours to find good content to share with your audience, and cropping images the old-fashioned way (or not bothering with social media images’ sizes at all), then it’s time to say goodbye to these outdated rituals of social media management. While you may already be familiar with some of the larger names in social media marketing – like Buffer – making social media marketing easier doesn’t stop there.
There are countless social media tools and apps competing for your time and money, but you can’t buy them all, and you don’t need to settle for a product that doesn’t work for you. Here are five of our favorite free social media marketing tools. We use them every day, and we encourage you to add these to your toolbox as well.
Mobile photography is tricky, especially in new areas you are exploring. Some may grasp the concept and succeed with ease, while some may end up asking how the heck others are taking those photos with an iPhone.
It’s ok. Don’t stress, because you’re going to learn right here in about 15 minutes.
When designing your professional or personal website or blog, images will invariably enter the discussion. The first question is, do you want to use images on your website at all? For most, the answer will be “yes.” Using images can quickly and efficiently express your tone, brand ethos, philosophy, and company characteristics more effectively than relying solely on text.
Stock photography and free photography websites allow you to quickly and freely find creative resources to fit your website or blog. In both cases, you need to be able to look at photography critically, and to understand how an image functions so that you can use it to help impart your message, both thematically and aesthetically. Here are some top tips to ensure the most efficient search processes.