Visual content is increasingly becoming the most important type of content when it comes to social media marketing. Given the fact that selfies and viral videos are literally everywhere these days, using visual content when promoting your business on social media is not merely an option anymore, but an absolute necessity.
According to the Social Media Marketing Industry report by Social Media Examiner, 74% of social media marketers use visual assets in their social media campaigns. Therefore, if you want to keep up the pace and play with the big guns, you need to start using visuals to your advantage. That way, you will grab the attention of a much larger audience and effectively engage them in your brand.
But, why do so many marketers focus on visual content in the first place and why should you follow in their lead? Here are the most crucial reasons why, so read on.
Every business needs high-quality content; there’s no doubt about it. However, there needs to be a purpose behind the content you create and display. It will be plainly obvious to everyone who sees whether you have a strategy behind your content making or not.
What will not be obvious, though, is what you’re trying to say with your content. No matter what stage your business is in, there are content optimization goals that are always beneficial and necessary to further success. Depending on which area you want to focus on first, you will need a different mindset for your content to tell the right story.
You have your blog up and running and your traffic is growing, but you still have a high bounce rate. You know the key to long-term growth is not just in building social media followings, but also in growing your email list.
So, what can you do to encourage your audience to make the leap from readers to subscribers?
It seems like marketing for a small business is never over. First you need to have a “web presence”, which means you need to have a website and social media profiles and working emails for everyone on your team. Then, having a website isn’t enough, it has to be a website that is aesthetically pleasing and people can find what they’re looking for. The current mantra for business websites is “more images!” — people are more likely to glean information from clear, crisp images (sometimes with a few words on them) than from walls of text.
You’ve found yourself in an interesting position. Your boss has just told you that he wants you to make an infographic since he’s heard they’re “all the rage” right now.
So you hit the web and start researching your options. You finally land on the perfect infographic maker for your needs and spend the next couple hours whipping something spectacular together. But when you finally show the finished product to your boss, he’s underwhelmed and tells you it needs some work.
Have you noticed, that even if you post a stunning picture on Instagram from the trip or even an amazing travel, it gets just some engagement? It took you so much time and effort to take that beautiful shot, and almost nobody sees it. After you post a photo, only your followers see it on the feed. No matter how good your picture is, it’s not enough for being discovered by others. There are a lot more people who can see it besides of your friends.
There are many options to grow your Instagram account. One of the great ways to be found is to use the Instagram travel hashtags. If you are not familiar with the social media, on Instagram hashtags are the keywords, relative to the picture, which use the pound sign (#) in front. Every word with the # sign in your photo description becomes a link. If you click on it, you see other posts with the same hashtag on all Instagram accounts. For example, check the hashtag #travelphotography.
This way you may notice people with the similar interests, and that’s how they find you too. There are always discussions how the hashtags affect the engagement with the photos. On Instagram, you may use maximum 30 hashtags per post. Compare to other social media networks, where it’s better to use 1-3 hashtags, on Instagram, your pictures will get more interactions (likes, comments) with many hashtags.
Below are the tips on how to strategically use the Instagram travel hashtags.
Blogging can be a fascinating internet experience that offers subscribers unlimited access to random educational, economic, health, political and entertaining information. By feeding users with consistent and quality information with enriching contents, that meet their timely needs, a blogger generates a lot of traffic which is the most important of all goals of a professional blogger.
As beautiful as blogging experience may seem, bloggers, the professionals, and experts inclusive have the tendency to unconsciously drive users out of their blog site. Most of the common mistakes bloggers make fall under the category of “construction” or “conceptual” presentations of blog posts. If you’re a starter, you’re likely to be guilty of the two, while experts may fall within the conceptual category.
This post will give you an insight and a shift to becoming a more successful blogger.
Are you putting off your content creation work because you dread writing? An understandable problem. Having a blog maybe a strategically good idea for your business, but that will not automatically make you love writing.
Fortunately, writing, especially for blog posts, is not as hard as one might think. You can have average writing skills and still pull it off if your content is valuable and well-targeted.
Here are some content writing tips that make a non-writer’s life easy!
A motivational speaker once told me “We often overestimate what we can achieve in a day, and underestimate what we can achieve in a year.” This is very true. But what if we do have genuinely under-productive days?
Do you ever get home and think “I should have achieved more today?” If so, you’re not alone. We all have days where we step off the gas a little. For some, commonplace. Indeed, for some people, remaining focused can be a constant challenge.
So how, then, do we train ourselves to remain focused, and get things done? Some of the following may seem obvious, but often it’s the little tricks we can employ that make all the difference!
The search for images to use on social media can be a difficult one. There are so many things that you have to think about! Does it fit my topic? Is it a great image? Can I legally use it? Should I credit the source?
But it doesn’t really need to be that difficult. In this post, you’ll find an easy, step-by-step guide to choosing the perfect social media images that will grab attention and sell your brand, all completely legally.
From Pinterest to Snapchat, millions of photos are being uploaded and shared on social media. Brands are putting more efforts in creating visually attractive posts as they are proven to have a higher engagement rate. So is the rise of visual content overshadowing the importance of the written word?
Starting a blog can fuel a lot of emotions. There is the general excitement of starting a new project, the fear of will it be successful, the overwhelm of a lengthy to-do list, and the determination to grow your audience… just to name a few. A common thought when you start blogging, is “okay, where are my readers?” You spend hours crafting a post, taking pictures, researching topics, etc. but how do you ensure that your blog posts actually get read, and perhaps more importantly, get shared?
Almost since the very beginning of Barn Images, building our email list has played a huge role in our strategy. That’s right, almost from the beginning. We launched the website on a free WordPress theme with nothing but a bunch of photos we decided to give away for free. In fact, there was no strategy at all, no big plans, and definitely no subscription form. We didn’t feel the need to focus on email marketing and collecting emails because we weren’t selling anything. Looking back now, I can confidently call this a big mistake.
If you are still manually tracking mentions and tweets, spending hours to find good content to share with your audience, and cropping images the old-fashioned way (or not bothering with social media images’ sizes at all), then it’s time to say goodbye to these outdated rituals of social media management. While you may already be familiar with some of the larger names in social media marketing – like Buffer – making social media marketing easier doesn’t stop there.
There are countless social media tools and apps competing for your time and money, but you can’t buy them all, and you don’t need to settle for a product that doesn’t work for you. Here are five of our favorite free social media marketing tools. We use them every day, and we encourage you to add these to your toolbox as well.
Mobile photography is tricky, especially in new areas you are exploring. Some may grasp the concept and succeed with ease, while some may end up asking how the heck others are taking those photos with an iPhone.
It’s ok. Don’t stress, because you’re going to learn right here in about 15 minutes.
When designing your professional or personal website or blog, images will invariably enter the discussion. The first question is, do you want to use images on your website at all? For most, the answer will be “yes.” Using images can quickly and efficiently express your tone, brand ethos, philosophy, and company characteristics more effectively than relying solely on text.
Stock photography and free photography websites allow you to quickly and freely find creative resources to fit your website or blog. In both cases, you need to be able to look at photography critically, and to understand how an image functions so that you can use it to help impart your message, both thematically and aesthetically. Here are some top tips to ensure the most efficient search processes.
Undoubtedly, Adobe Creative Cloud is still the best choice for working with visuals and doing advanced design work. But creating great visuals no longer requires you to be a graphic design professional. Even if you don’t have the skills, you can use a variety of free web-based visual tools for designing eye-popping graphics directly in your browser. In this blog post, you’ll find six of the top free visual tools that you can use for your online project.
Which visual tools do you use? Post them in comments to let us know!
Everyone loves fast websites. Such a website improves user experience and creates happy visitors and happy admins. Google too is obsessed with speed and considers site speed as one of the ranking factors.
Today we want to share with you 8 steps on how to make a website faster. This is based on the actions that we took to optimize our BarnImages.com. We believe that these tips will work for any WordPress site, but some can be also used for other CMS.
We thought it will be a good idea to start our blog with a little story behind Barn Images. We might not know what kind of advertising you see on the Google Adsense banners on our website, but all the other things we advertise are the tools we use, like and definitely recommend.
In this post you’ll find out about services we use to build the website and promote our project. This is not a step by step guide, but we hope you will find this post useful! And we’ll add more to it as we learn more. Enjoy!