5 Reasons Why Your Social Media Campaign Should Focus on Visual Content

Blue sky and clouds

Visual content is increasingly becoming the most important type of content when it comes to social media marketing. Given the fact that selfies and viral videos are literally everywhere these days, using visual content when promoting your business on social media is not merely an option anymore, but an absolute necessity.

According to the Social Media Marketing Industry report by Social Media Examiner, 74% of social media marketers use visual assets in their social media campaigns. Therefore, if you want to keep up the pace and play with the big guns, you need to start using visuals to your advantage. That way, you will grab the attention of a much larger audience and effectively engage them in your brand.

But, why do so many marketers focus on visual content in the first place and why should you follow in their lead? Here are the most crucial reasons why, so read on.


Increased Engagement

They say that a picture is worth a thousand words. Then, just think about how many stories you can tell by including visually-appealing images and engaging videos in your social media marketing campaign. Visuals will help you significantly increase the engagement of your followers, especially because you can instantly capture their attention with high-quality and relevant visual content.

This is because visuals have the power of tapping into people’s consciousness and engaging them on an emotional level. According to the BuzzSumo report, Facebook posts with images drive 2.3 times more engagement than those without images. When people see candid photos of people smiling, they cannot help but feel the same happiness. When they watch a video of kids playing on the beach, they cannot help but feel their joy.

Therefore, if you want to engage people on social media, you need to show them visuals that will tell your brand story. They need to stand out and provide real value to your followers, so make sure they are eye-catchy, relevant and unique.


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Better Information Retention

Our brains process images 60,000 times faster than texts. According to the research by Wyzowl, people tend to remember about 20% of what they read and an amazing 80% of what they see. This really speaks volumes about the power of visual content and why you should seriously focus on including it in your social media campaign.

By providing people with engaging visuals (images, infographics, graphs, screenshots, videos, and even the increasingly popular memes and GIFs) related to the products or services you offer, you will create a memorable experience for your followers. That way, they will be able to retain the information about your business much faster, which will help you quickly build a strong reputation and a strong brand.


More Viral Potential

Visual content has outstanding viral potential nowadays. Just remember how many viral videos and images, not to mention blog posts, you see on a daily basis. Posts with engaging and attention-grabbing visuals are much more likely to be shared on social media than posts with poor or no visuals.

This statistic should help you better understand the vital potential of visuals: tweets with images receive 150% more retweets than tweets without images. Therefore, if you shift your focus from textual to high-quality visual content, you can be sure that you will compel people to share it with their friends and family. If it is attractive and provides real value, not only will they share it, but they will also generate interactions, which can reach a global level before you even know it.


All Social Media Are Turning into Visual Platforms

We see visuals everywhere we look these days. They are literally flooding the entire Internet, which is precisely because of their incredible power to engage people and evoke emotional reactions in them. They have become so popular as they can effectively portray much more information than plain text.

Businesses all around the world have recognized their power and the huge impact they can have on their organizations, so they started harnessing that power to improve their social media campaigns. Before we even noticed, social media have already turned into visual platforms and you can rarely see a post now that doesn’t showcase any visuals.

This is why you should definitely not miss out on the opportunity to set yourself apart from your competitors and give your brand a unique personality. Creating visuals that resonate with your target audience will help you connect with people and form more meaningful relationships with them.


Visual Content Sells

Perhaps the most important reason why you should focus on visual content when marketing your brand on social media is the fact that visual content sells. Visuals are among the most important factors that consumers nowadays consider when making their purchasing decisions.

If you promote your products or services with relevant images and videos that showcase the benefits your customers will experience if they do business with you, they will be more interested and enticed to give it a try and put their trust in you.

For instance, by including photos of people, you will connect with your social media followers, because they will resonate with those people and feel the emotions depicted in the photos. If you create a photo or video of someone using your product, it will be easier for people to imagine themselves using it, so they will be compelled to buy it.

Speaking of videos, one of the most effective ones you should use are testimonials, because they can greatly influence people’s buying decisions. It’s because they tend to rely on other people’s experiences with brands when deciding whether or not to buy a product or service.

Hopefully, now you have a better understanding of why visual content is very important for your social media campaign, so start developing an effective strategy right away and take a huge step towards revolutionizing your business. If you still happen to be in the process of making a website, make sure you start working on your visuals before the launch, so that you can showcase a website that is visually-appealing and start instantly generating plenty of quality leads.

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