Visual content is increasingly becoming the most important type of content when it comes to social media marketing. Given the fact that selfies and viral videos are literally everywhere these days, using visual content when promoting your business on social media is not merely an option anymore, but an absolute necessity.
According to the Social Media Marketing Industry report by Social Media Examiner, 74% of social media marketers use visual assets in their social media campaigns. Therefore, if you want to keep up the pace and play with the big guns, you need to start using visuals to your advantage. That way, you will grab the attention of a much larger audience and effectively engage them in your brand.
But, why do so many marketers focus on visual content in the first place and why should you follow in their lead? Here are the most crucial reasons why, so read on.