Avery Phillips

Avery Phillips balances her time between the wilderness of Idaho and the wildness of the internet. You can see more of her writing posted on her twitter, @a_taylorian.

All posts by Avery Phillips

Different Mindsets for Building Content

Different Mindsets for Building Content

Every business needs high-quality content; there’s no doubt about it. However, there needs to be a purpose behind the content you create and display. It will be plainly obvious to everyone who sees whether you have a strategy behind your content making or not.

What will not be obvious, though, is what you’re trying to say with your content. No matter what stage your business is in, there are content optimization goals that are always beneficial and necessary to further success. Depending on which area you want to focus on first, you will need a different mindset for your content to tell the right story.

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Introduction to SEO Image Optimization: How to Make Your Images Searchable

Introduction to SEO Image Optimization: How to Make Your Images Searchable

It seems like marketing for a small business is never over. First you need to have a “web presence”, which means you need to have a website and social media profiles and working emails for everyone on your team. Then, having a website isn’t enough, it has to be a website that is aesthetically pleasing and people can find what they’re looking for. The current mantra for business websites is “more images!” —  people are more likely to glean information from clear, crisp images (sometimes with a few words on them) than from walls of text.

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