Every business needs high-quality content; there’s no doubt about it. However, there needs to be a purpose behind the content you create and display. It will be plainly obvious to everyone who sees whether you have a strategy behind your content making or not.
What will not be obvious, though, is what you’re trying to say with your content. No matter what stage your business is in, there are content optimization goals that are always beneficial and necessary to further success. Depending on which area you want to focus on first, you will need a different mindset for your content to tell the right story.