Should you attach your logo design to the graphics you’re going to share on social media or not?
I can’t give you a clear answer now but as you read this post, you’ll learn how to do it correctly, when not to add your logo, or even decide not to add a logo anymore.
Let’s get to it.
How To Add A Logo Correctly
1. Contrast is key
If your logo is white, don’t add it to a visual that has a white background color or has a light color of shade or else your logo won’t be seen at all.
If you have a logo that is light in color, make sure the background is dark. And, vice versa. This way, people can easily see it and your creation looks more professional.
2. Keep it at the same place – always
When you want to add your logo to the bottom left of the image, keep it there consistently. The next time you create a visual content, it still should be located there. Don’t put your logo to upper right or left or wherever you feel like it.
3. Use the same size all the time
Not one pixel more or one less. Enough said.
To achieve number two and this, you should have a fixed template where you don’t edit the logo at all, just the words, colors, and other elements.
When Not To Add A Logo
1. The photo is not yours originally
Downloaded a photo for free? This does not necessarily and legally mean that you own the picture. You just have a copy.
It’s a big no-no to use, attach your logo to it, and share it on social media. You didn’t make or take the photo. Have the decency to not put your logo. It does not belong to you.
Although if you saved a free photo from Barnimages, you can use it for personal and commercial use. Barnimages license allows you to even edit for social media use.
If you did make the visual, by all means, add your logo.
2. Your purpose is to engage – not promote
One of the things I love about Instagram is that there are companies who share the photos of their employees simply for the purpose of sharing and engaging with others. Zero promotion is done.
Influencers on Instagram don’t need to include their logos every time. People already know who they are. They are there to engage.
What’s Your Decision?
Are you going to add a logo or not? This is clearly up to you. If your business is still new and you want to raise more brand awareness, create your own visuals and add your logo. And, just in case, you don’t have a logo yet, you can use an online logo maker to create one in seconds.
If you’ve been around for some time now and you have loyal customers, engage with your audience more. Even if you don’t put a logo, your followers can instantly recognize you.